Build your brand if you want to be a successful entrepreneur. This is what my Grandfather used to quote every time I went to him for advice. I was a student then and did not understand what he meant. But today running my own business I have realised the meaning of those wise words. To build your brand one needs to take care of many factors like being able to create a distinctive identity. The benefit of building a brand is that it helps the company and customers connect emotionally, and the best brands have a love relationship with customers. Here are some basic tips which will help to build your brand. (1) Defining the brand – Start by understanding the customers you would want to service, and then the emotions that will dominate in the purchase of your product/service. Then define the brand keeping these two factors in focus. The brand should be able to identify itself, connect with the customers and also be different from other similar brands. (2) A brand is a person – Never make the mistake of believing that a brand is a thing. A brand has all the characters of a person. Since brands have emotional connection with customers they also have a distinct personality like a person. This should be understood and installed while doing the brand building. (3) Be creative and innovative – There are many products which may be similar to yours. The only way to stand out in the crowd is to be more creative and innovative. Some ideas when they are born seems foolish but are in fact revolutionary. So be bold alongside creative and innovative while building your brand – it will bring rewards.