Link building tactics are used for making the website rank on searches. Search engines treat the link building tactics as the criteria for online popularity. This has made it a great marketing tool for online presence. Here are 3 hard hitting link building tactics for making your website or blog rank higher on searches. (1) Linking within a topic-specific community – This is a tactic used for local popularity of the website. For example, if you want to make your website popular in the USA and you sell dog care products then you should post content in the dog lovers forum with backlinks to your website. (2) Linking to globally popular sites like Wikipedia – Almost everybody who wants to find an answer tries Wikipedia. Hence, linking to Wikipedia by providing resources can help a website go up in searches. (3) Social media optimisation – This is the newest way to rank up in searches. You can do it by posting the link to your website on popular social media sites like Facebook, Twitter, and Google+.