Nowadays it is difficult to operate in the business world without the help of social media to promote your business. More than half of the world’s population now own mobile or Smartphones and use them for everything from texting to paying bills and ordering goods and services. All of this from the convenience of their own homes and offices. It is, therefore, becoming a necessity to use social media to promote your business and employ tools to assist you. There are many platforms such as Twitter, Facebook, Myspace, Whats-app and a whole variety of others where potential clients spend a lot of their time. Since the social media space has a large number of players, you will need some effective Tools to promote yourself on social media such as Google analytics, Buffer, Do share and Feedly. These tools will not only help you manage the various networks that you belong to, but they will also assist you in evaluating how successful each of them is. The tools are very simple to use and can be personally managed if you are running a small business.